Allen Seidner

Allen Seidner

Prepared Foods Design, Development & Operations Consultant

[email protected]

Areas of Expertise:

Prepared Foods Development Services

  • DeliSmart Program, Menu & Financial Plans
  • New Store/Renovation Design & Equipment Plans
  • Manager’s detailed project Timeline & Support
  • Preferred Vendor’s Equipment & Installation Quote
Prepared Foods Consulting Services

  • Operations & Financial Assessment + Priority Action Plans
  • Production Planning & Analysis
  • Staff Organization & Labor Plans
  • Merchandising Plans & Resets
  • Recipe Costing Database Development
  • Leadership Team Development, Coaching & Support
  • Systems & Operations Document Library


  • Designed prepared foods program, financial and fixture plans for more than 100 natural foods retail grocers
  • Co-created and -developed Rising Stars leadership development training program, presented to more than 2,500 natural foods store and department managers since 1999
  • Annually present DeliOps 101, a 3-day prepared foods operations training, teaching essential aspects of foodservice operations excellence
  • Featured speaker at CCMA, Provender, New Hope Expo and other industry conferences
  • Wide practical experience as store owner, regional prepared foods director, prepared foods team leader, restaurant manager, and in most every deli and restaurant position.
  • Produced a library of articles on prepared foods operations, performance, and merchandising
“Allen provided a structured and meticulously thought-out approach to planning, designing, building, and opening our expanded prepared foods section. Allen and his team worked closely with our store to create a kitchen that ties directly to our menu design and food offering. We wowed our customers from day one and have a facility that can grow with the rest of our business.
From early stages to after-opening Allen and his team never ceased to reflect their passion for what they do and their desire to see our success. The on-the-ground support during a hectic opening was unsurpassed. Our new deli was a big leap for our store, but Allen’s team brought their experience, confidence, and positive attitude to our store and it made all the difference. There is not a better team out there if you are looking to re-invent or build your prepared foods department!”

Matt Stanley, General Manager, Astoria Co-op, Astoria, OR

“Allen’s expertise in planning our kitchen renovation and expansion was truly invaluable and he was with us every step of the way through the process. We could not be happier with the results and Allen’s vast amount of experience in natural foods and food production, and his relationships with other consultants and vendors resulted in a kitchen renovation that was leagues better than we could have done without his help. He is highly recommended and, if we were to do any similar work in the future, we would work with him again.”

Allison Buckingham, VP of Operations, Perelandra Natural Foods, Brooklyn, NY

“Allen has helped us grow our amazing foodservice departments like no one else could have. I attribute the impact he’s had on our programs in both stores to his incredible experience in understanding kitchen/deli operations, inside and out, more than anyone I know.

His work is always very informed by data, or tried and true experience. Whether it’s about financial decisions or functionality, you can bet that Allen’s approach to advocating one direction over another has everything to do with his experience, his affinity to take it apart analytically, and his tenacious attention to detail which, in the end, makes it all work for his clients.”

Al Baylacq, Partner, Good Earth Natural Foods, Fairfax & Mill Valley, CA

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