Martha Whitman

Martha Whitman

Martha Whitman

Leadership Development

[email protected]

Areas of Expertise:

  • Designing board retreats tailored to specific needs that not only result in a successful retreat but provide direction for subsequent board work
  • Identifying leadership challenges, and providing resources to improve board effectiveness
  • Providing a well-rounded and effective contribution for my client’s leadership development

Cooperatives are a perfect platform for leadership development and are another reason why our co-ops are valuable to our society. We all have the potential to be leaders and are deserving of support and resources to become successful leaders. After decades of working in co-ops I love helping others grow and find satisfaction with their contribution to their co-op.

— Martha Whitman


  • As a general manager, successfully moved a co-op doing $700k in annual sales (in 1987), to a vibrant location. Now, the co-op earns $40+ million annually, has six retail outlets, and has one distribution center
  • Helped a co-op grow with fiduciary oversight and member engagement
  • Co-organized and led seven cooperative leadership workshops through National Co+op Grocers’s western corridor BEST program
  • Assisted a co-op as their interim general manager, navigating a challenging environment, including successful negotiation of a first-time union contract
  • As a board consultant, helped a co-op create a member engagement series to address a contentious issue

Martha’s previous experience as a general manager provides her unique perspective to the board/general manager relationship. She intuitively understands the role of each member of this partnership and never fails to guide both the board and GM in identifying, understanding and fulfilling their roles.

C.E. Pugh, Chief Executive Officer, National Co+op Grocers (Former General Manager of La Montanita)

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