Areas of Expertise:
- Awarded overall excellence by the Cooperative Communicators Association
- Marketing planning, assessment and rebranding projects
- Storytelling for business workshops
- Facilitate Everyone Welcome? Personal Narratives of Race and Food Co-ops conversations
- Content provider and storytelling expert
Experience:
- The goal is simple: to assist organizations with strengthening their marketing and outreach by effectively channeling their best intentions and ideas, delivering on a plan that maximizes resources and develops capacity
- Leader of marketing planning and re-branding projects
- Creator of business and cooperative storytelling workshops
- Facilitator of conversations about race
- Author of many books and handbooks, including Everyone Welcome? Personal Narratives of Race and Food Co-ops, The Brand Readiness Kit, and Growing with Purpose
Patricia Cumbie did an outstanding job of shepherding our organization through a complex rebranding and renaming process. She implemented an effective process of input and alignment with key stakeholders, and we could not be happier with the outcomes. We could not have done it without her!
Christina Jennings, Executive Director, Shared Capital Cooperative
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