Areas of Expertise:
- Marketing team organization and assessments
- Marketing and communication plan development
- Brand assessments
- Marketing manager coaching and support
- Bringing the board’s voice into the marketing plan
Effective marketing happens when strong systems are in place that allow for operations and marketing teams to communicate and work together efficiently and creatively. Shared goals are a great foundation for common understanding.
— Rebecca Torpie
Experience:
- Developed new department systems and processes to maximize efficiencies and improve communication with operations and overall output as interim marketing manager
- Co-developed a co-op based customer service training program focused on building rapport with owners and future owners. Program was designed to empower teams to speak confidently about the co-op model
- Acted as onsite interim marketing manager for three large co-ops and assisted in the hiring and orientation of their permanent marketing managers
- Owned and operated successful retail food businesses in Philadelphia that received recognition in the New York Times, The Food Network, Home & Garden Magazine and Martha Stewart Magazine
- MBA in Food Marketing, St. Joseph’s University, Philadelphia, PA
- MA, Educational Psychology, Boston College, Boston, MA
- Culinary Certificate, Pastry, French Culinary Institute, New York, NY
- Marketing Manager at BriarPatch Food Co-op in Grass Valley, California
Rebecca listens intently and brings her inquisitive spirit to the dialogue.
Gail Graham, General Manager, Mississippi Market Natural Foods Co-op
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