Marketing team organization and assessments
rebeccatorpie@columinate.coop
917-292-9003
Systems & Structures within a cooperative are essential to creating and maintaining strong communication between co-op stakeholder groups. Rebecca Torpie shares some brief points about how these systems can better be leveraged to create and sustain meaningful engagement at your co-op.
In her work as a Participation & Engagement consultant for cooperatives, Rebecca Torpie gets to see many successful campaigns engendering authentic relationships between co-op stakeholders. From members, to staff, to community members, the connections between these groups is so powerful, and Rebecca shares with you some of the best strategies from co-ops around the US.
Workplace employee engagement is a hot topic. Open any human resources publication and you’ll find countless articles on making work fun, motivational and results-oriented. No matter what the individual strategies are to achieve that, the connection people feel to the business values and whether they feel aligned with them is a big part of fostering engagement in the workplace. While some workplaces may struggle [...]
Key Insights Round up is an extremely successful, simple way of collecting donations for partner organizations. Making the ask mandatory is the best way to ensure cashier compliance and consistency. Incentivizing cashiers and making goal achievement fun and rewarding can make a difference in buy-in and outcomes. Co-ops may want to try every other month or quarterly round ups to test shopper and cashier [...]
Accountable Empowerment It is always important for a co-op board of directors to have good systems of accountability in place to provide proper and strategic oversight of the general manager. With strongly increasing demand for natural and organic products resulting in more pressure from competitors, cooperatives need to strengthen operations, and at the same time effectively communicate the value the cooperative brings to its [...]
By Gail Graham, Rebecca Torpie 180 Sept-Oct 2015 A lot has changed in Cuba since the July 2014 visit by U.S. cooperators, reported in these pages by Stuart Reid (CG#175, Nov.¬Dec. 2014). A few of us couldn’t resist jumping on a recent opportunity to explore the new Cuban cooperative initiative. So, in February 2015, we flew from Cancun to Havana with three other curious, cooperatively [...]
How is your board spending its time? It’s easy to get caught up in the delegation and accountability portion of a board’s job. Yet there’s a whole other side to the work that is equally important, and the ultimate endeavor of the board: spending time thinking about the co-op’s desired outcomes, members and member needs. A board is accountable for results produced, but ends [...]
