public relations

Crisis Communication For Co-ops

Nobody likes to prepare for the possibility of dealing with a crisis in the media, but as more food cooperatives step into the limelight, it can happen to even the best of organizations.  Greater visibility in the community means being even more proactive about the story your co-op tells.  Steve Maviglio is a communications expert who is also on the board of directors of Sacramento Natural [...]

Building a Customer Service System

By Marilyn Scholl 073 November - December - 1997 The key to exceptional services lies in building relationships, and in the quality of relationships, with customers and with employees. Over two-thirds of customers (68%) who seek a new store do so because they are treated with indifference at their current one.* Most people leave stores not because of terrible service or a horrible experience. [...]