22nd
May, 2019
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Debbie Suassuna
Market, location, and site analysis
debbiesuassuna@columinate.coop
858-227-0092
12th
Sep, 2019
Know Your Where & Why: The Value of CAT Surveys
Knowing where you draw your business from is a good idea; knowing how you’re performing in your trade area is even better. A Customer Address and Transaction (CAT) survey accomplishes both, giving you a valuable snapshot to inform marketing focus. It’s a straightforward analysis worth returning to time and time again.
13th
Aug, 2019
Assessing Emerging Expansion Opportunities
As co-op leaders recognize that reinvestment in their business is critical to long-term sustainability, they need some tools to help them assess whether any particular reinvestment makes sense. When business expansion is on the list of possibilities, the risks are higher and so the assessment needs to be more rigorous. Leaders must certainly undertake adequate due diligence before finalizing an expansion project, but how [...]
26th
Oct, 2017
Pro Formas and the New Competitive Challenges
In the grocery world, we live in challenging times. Costco and Wal-Mart carry organic products. Supermarket chains tout local produce and have a house brand of organics. Home delivery has everyone buzzing; even Amazon is getting into the action. Pro forma financial statements are forward-looking projections of how your co-op will perform given a specific set of assumptions. They are useful in many ways, especially for new stores and expansions where your co-op is headed into uncharted waters.
13th
Jan, 2016
Marketplace Overview and the ‘New Normal’
For the first time since chain natural food stores rose to prominence in the 1990s, natural food grocery stores have lost market share to conventional competition. The golden era of runaway growth for natural food grocers may become a thing of the past as a variety of competitors have figured out how to effectively sell and merchandise “natural.” This puts enormous pressure on both [...]
2nd
Sep, 2011
The Right Fit: Facility Considerations for your Co-op
By Debbie Suassuna 156 September - October - 2011 There are a number of characteristics that can add to or detract from a natural food co-op store’s opportunity for success. We’ve covered location and site characteristics to be considered in planning a natural foods co-op store. This article discusses facility characteristics: size and shape of the facility, its layout on the site, and the [...]
11th
Jul, 2011
Finding the Right Site for your Co-op
By Debbie Suassuna 155 July - August - 2011 When you are evaluating a natural food co-op store location, there are a number of characteristics that can add to, or detract from, the store’s ability to generate sales. This is the second in a series of articles oriented toward discussing the types of issues to be considered in locating a natural food co-op store. [...]
4th
Jul, 2010
Understanding Marketing Research
By Debbie Suassuna 149 July - August - 2010 In order to improve overall sales performance and compete effectively against other food stores, food co-ops can choose from several types of market research tools. Generally speaking, the results derived from implementing one of these research tools will enable a food co-op to employ two somewhat parallel marketing strategies— market segmentation and market differentiation. Differentiation [...]
30th
Nov, 2009
Expand Trade Area and Grow Sales with Research Data
Good stories often start in the middle of the action. That’s where the good research you can use to build sales starts, too. Getting data on your current customers always starts with one primary activity: their shopping habits in your store. With that information you can validate your hunches and learn many things you didn’t know about your customers. As retailers look at ways [...]