How to Critique a Business Plan

By |2019-09-10T20:33:26-04:00April 4th, 1987|

By Walden Swanson 010 April - May - 1987 "Business plans may be great for bankers and investors, but if companies really followed them, you might never have heard of Compaq, Lotus, or Ben & Jerry's." This quote is from "The Best-Laid Plans", an article in Inc. Magazine (February 1987). The article takes some of America's best small businesses and examines their business plans [...]