Case Study: Rochdale Pioneers at Toad Lane — Change You Can Believe in
Rochdale Pioneers Toad Lane Store Founded: 1844 Number of members: 28 founding members Equity investment:Two weeks wages down, with 10 weeks total investment Retail square footage: Tiny On the longest night of the year, the founders of the consumer cooperative movement opened their grocery store in 1844 in Rochdale, England with little fanfare and five items for sale. Their store was lit with candles, [...]