Monthly Archives: November 2009

Expand Trade Area and Grow Sales with Research Data

Good stories often start in the middle of the action. That’s where the good research you can use to build sales starts, too. Getting data on your current customers always starts with one primary activity: their shopping habits in your store. With that information you can validate your hunches and learn many things you didn’t know about your customers. As retailers look at ways [...]

Asking Powerful Questions: Co-op boards open up possibilities through conversation

By Thane Joyal 145 November - December - 2009 “A vital question, a creative question, rivets our attention. All the creative power of our minds is focused on the question. Knowledge emerges in response to these compelling questions. They open us to new worlds.” —Verna Allee, “The Knowledge Evolution.” (Quoted by Vogt, Brown and Issacs, The Art of Powerful Questions, 2003. www.worldcafe.com.) Questions: the [...]