Pro Formas and the New Competitive Challenges

By |2022-01-21T17:02:37-05:00October 26th, 2017|

In the grocery world, we live in challenging times. Costco and Wal-Mart carry organic products. Supermarket chains tout local produce and have a house brand of organics. Home delivery has everyone buzzing; even Amazon is getting into the action. Pro forma financial statements are forward-looking projections of how your co-op will perform given a specific set of assumptions. They are useful in many ways, especially for new stores and expansions where your co-op is headed into uncharted waters.