Local food is a powerful branding force in grocery retailing. The huge shift in mainstream consumer demand regarding fresh, healthful eating and a desire to know where food comes from has changed how food is marketed and merchandised. Concurrent with the rise of “local” food, online retailing has changed how people buy food. It’s not enough to say its geographic origin. It’s not enough [...]
For a long time, the Moscow Food Co-op had dreamed of “telling beautiful stories” about the co-op. They made the investment in 2015 to launch a co-op magazine called Rooted. Since then, their dreams have come true, and then some. The publication is full of attractive photography and great stories about the co-op, local producers, and the natural beauty of the area. Putting resources into it has really paid off—in good community PR and increased sales.