Monthly Archives: August 2018

Gain Sales and Impact from Great Storytelling

Local food is a powerful branding force in grocery retailing. The huge shift in mainstream consumer demand regarding fresh, healthful eating and a desire to know where food comes from has changed how food is marketed and merchandised. Concurrent with the rise of “local” food, online retailing has changed how people buy food. It’s not enough to say its geographic origin. It’s not enough [...]

Telling the Story of Local and Fresh

Moscow Food Co-op Moscow, Idaho Year founded: 1973 Member investment: $150 Number of members: 7,800 Number of employees: 120 Locations: retail store + coffee shop For a long time, the Moscow Food Co-op had dreamed of “telling beautiful stories” about the co-op. They made the investment in 2015 to launch a co-op magazine called Rooted. Since then, their dreams have come true, and then [...]