Search results for: Samuel Vandegrift

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11th Oct, 2021

5 Rules for Excellent Holiday Wine, Beer, and Beverage Sales

By |2022-01-21T17:07:18-05:00October 11th, 2021|

With more than two decades of experience in wine, beer, and spirits, Columinate member-consultant Samuel Vandegrift regularly helps co-ops connect with customers and boost sales using everything from pricing strategies to in-store promotions and events. Sam has some key advice for what stores can do to bring joy and delight to their beverage departments. 

7th Nov, 2019

Holiday Wine Sets 101

By |2022-01-21T17:06:53-05:00November 7th, 2019|

It’s not just you: building a successful wine program comes with a certain intimidation factor. The holiday season can amplify the pressure, and your co-op members probably feel it, too. “People who don’t purchase wine as often might want to buy wine for Thanksgiving, and not know where to start,” says Samuel Vandegrift, an industry veteran with two decades of experience.

26th Apr, 2019

Cross-Merchandising Wine & Beer

By |2022-01-21T17:07:03-05:00April 26th, 2019|

Everybody loves a great dinner party, especially when we take things outdoors and make it a picnic. Deliciousness needn’t be hard. Your member-owners are looking to make great food with excellent beverage pairings, so help raise basket totals while improving engagement!

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