Dana Tomlin: Helping the River Valley Co-op team
River Valley Co-op, located in western Massachusetts, opened its second location in the summer of 2021. Amid a raging global pandemic, debilitating supply disruptions, and unprecedented worker shortages, they were able to open the doors of the beautiful net-zero facility and welcome the residents of Easthampton. The co-op saw great success in its original location, growing sales to over $30M since opening their doors in 2008. However, weaknesses of the original location carried over to the challenges of launching a second store, and within a few months of opening the Easthampton location, General Manager Rochelle Prunty was looking for some help. Enter Dana Tomlin.