Retailers face lots of challenges, profit margins are small, inventory needs to turn, and the competition is fierce. Getting customers into the store and keeping them satisfied should be everyone’s focus to boost sales and enhance profitability. Retailers faced with flat or declining sales need to take a closer look at their marketing and customer service experience. Since food co-ops are owned by the [...]
Ashland Food Co-op in Ashland, OR is a successful food co-op in an artsy university town that also draws a lot of year-round tourists. The co-op is especially known for its outreach and popularity in the community. Recently, they faced a dilemma about this very thing. What should the co-op do when their dynamic and long-term marketing director retired? What could the co-op do to build on that success in a rapidly changing market?
Local food is a powerful branding force in grocery retailing. The huge shift in mainstream consumer demand regarding fresh, healthful eating and a desire to know where food comes from has changed how food is marketed and merchandised. Concurrent with the rise of “local” food, online retailing has changed how people buy food. It’s not enough to say its geographic origin. It’s not enough [...]
For a long time, the Moscow Food Co-op had dreamed of “telling beautiful stories” about the co-op. They made the investment in 2015 to launch a co-op magazine called Rooted. Since then, their dreams have come true, and then some. The publication is full of attractive photography and great stories about the co-op, local producers, and the natural beauty of the area. Putting resources into it has really paid off—in good community PR and increased sales.
Too often, customer service and membership trainings become a quick checked box on the first day on the job, and over time, staff become disconnected from the true meaning of service and the significance of their co-op in the community. As competition in our marketplace continues to tighten, it’s imperative that we strive to create a culture of continuous improvement and enthusiasm for the [...]
By Sarah Dahl 195 March-April 2018 It’s hard to understand how something as benevolent as paying a living wage could cause resentment within the workforce. With over half (29) of states and an additional 39 localities mandating a minimum wage higher than the legal threshold of $7.25, more co-ops are attempting to provide a living wage for their lowest-paid employees. While this is a [...]
A client, who I’ll call Mary, is the owner of a small natural foods store. A new bookkeeper had been on the job for several months before Mary studied the bank records and realized $15,000 had disappeared. Mary confronted the bookkeeper, who sobbed that she'd "borrowed" the money to pay her mortgage. Mary was touched by this story. She intended to fire the bookkeeper, [...]
By Sarah Dahl 191 July-August 2017 No one is a perfect communicator, and no co-op experiences completely effective communication at all times. While some co-ops may do better than others—at least as reported in more than 200 staff surveys conducted by CDS Consulting Co-op—communication issues are nearly always on the list of things that staff want to see improved. While communication issues can be as [...]
If one were asked to summarize an Emergency Preparedness philosophy in a succinct, no-nonsense maxim, "better safe, than sorry" would definitely be it. Defined simply as: "a serious, unexpected, and often dangerous situation requiring immediate action," responding safely and effectively to any emergency requires thoughtful planning ahead of time, streamlined procedures, trained staff, and capable leaders. Planning. Just because you can’t plan for everything, [...]
By Michael Feiner, Paul Feiner 194 Jan.-Feb. 2018 Retail grocery co-ops are as quintessential Vermont as the brilliant colors of our fall foliage, the hallmark herd of Holsteins on the pasture, or the one-room schoolhouse at the crossroads of two backcountry roads. In fact, it’s said that Vermont boasts the most food co-ops per capita in the country—somewhere in the neighborhood of 17, give or take, [...]
