Presented at the 55th annual Consumer Cooperative Management Association (CCMA) June 18, 2011 in San Diego, CA
Imagination and AlignmentBy Brett Fairbairn
Fellow in Cooperative Thought and Ideas, Centre for the Study of Co-operatives
Provost and Vice-President Academic, University of Saskatchewan
Imagination matters to cooperatives. What might be the best for the current generation of cooperatives may not be suited for the generations to come or to the circumstances that we’ll see in 5 or 10 years. Imagination is what allows us to anticipate how our members will change, how our communities will change, how our cooperatives will change. Imagination is what allows us to keep up; imagination is what will allow us our cooperatives to create what comes next.
Links to chapter heading available in the Youtube description.
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