Telling the Story of Local and Fresh
For a long time, the Moscow Food Co-op had dreamed of “telling beautiful stories” about the co-op. They made the investment in 2015 to launch a co-op magazine called Rooted. Since then, their dreams have come true, and then some. The publication is full of attractive photography and great stories about the co-op, local producers, and the natural beauty of the area. Putting resources into it has really paid off—in good community PR and increased sales.
Using Marketing to Build Success: Making Cooperative Ownership and Governance Real
By Rebecca Torpie, Thane Joyal 196 May-June 2018 What does it mean to be an owner of a consumer cooperative? At the most fundamental level, cooperative ownership means that we are in business together. And for the [...]
Strengthening Co-op Elections: How Boards are Ensuring that Members Can Vote for Excellent Candidates
In her book Democracy’s Edge, Frances Moore Lappe makes a strong case that a healthy democracy is about much more than elections and voting. Even so, board elections are still a particularly important and visible [...]
Introducing Your Co-op to New Communities
Business introductions are a networking staple—and they run the gamut from the ho-hum ‘We are here to sell you something’ to the dynamic, ‘We love to support communities and make a difference in people’s lives.’ [...]
Weavers Way-Ambler Startup Merger Spurs Co-op Momentum
When the only grocery store in Ambler, Pennsylvania closed, it galvanized the town of 6,500 people into action. Rather than recreate the former grocery store’s approach to conventional retailing, though, they explored launching a food co-op that would focus on a variety of products, including natural and organic.
Real Estate Resource Guide
This guide seeks to clarify the tools and resources available for food co-ops to efficiently secure and develop the physical space needed for their store. The need to design and build an attractive building in a location that easily serves a growing shopper base and can attract new customers is vital. A co-op’s location is either an advantage or a disadvantage; it is best to work with experienced real estate professionals to ensure the best result.
Collaborative Interviewing
A growing body of research shows that cognitive biases creep into everyone’s decisions, even if we consciously strive to be fair. One of the most insidious forms is “confirmation bias,” in which people look for [...]
Welcoming Managers New to Cooperatives
Remember the first time you walked into a food cooperative? Maybe your initial reaction fell somewhere along the continuum of “I found my people” to “what in the world is this place?” Maybe you liked [...]
How Cooperative is Your Customer Service?
Too often, customer service and membership trainings become a quick checked box on the first day on the job, and over time, staff become disconnected from the true meaning of service and the significance of [...]
Hiring For Success
James Morrell has over 25 years experience in natural foods retail management. Over those years he’s done a lot of hiring. I’ve written about hiring in this column before, but for a fresh perspective I [...]