Telling the Board Story Through the Co-op Marketing Department
By Rebecca Torpie 190 May-June 2017 Co-op boards and marketing teams can be like two ships passing in the night. Chances are they’ve crossed paths during election season and annual meeting planning, but contact beyond that can be very limited. At many co-ops, neither the board nor the marketing team truly understands the other’s role or perspective, and this can lead to misunderstandings, haphazard planning [...]