communication

A Long Road of Cooperation: Revisiting Vernon Oakes

By Kelly Kristl|2023-12-05T15:47:20-05:00October 4th, 2023|

I enjoyed interviewing Vernon Oakes and asked him a few questions about his remarkable career. Vernon, tell us a few things to help Columinate readers know you better: people and places that are most important to you. My parents, Odell Oakes Sr. and Florrie Smith Oakes, met while serving in the US Army during World War II and married in New York City, where I was born. We later moved to Bluefield, West Virginia. I attended public schools, and due to a speech impediment, I was put in a “special ed” class in the 4th, 5th, and 6th grades. Words and reading didn't come naturally to me, and reading still isn’t my favorite thing. But math made sense and would later help me to make sense of life and the business pursuits I had. School was tough due to the added factor of racism and integration in 1955, when I was entering the 3rd grade.

David Cruz Ramirez: Translating, a Catalyst for the Common Good

By Thane Joyal|2023-06-21T14:48:51-04:00May 22nd, 2023|

“The movement toward housing co-ops is very important for low-income and underrepresented communities. It excites me to be able to apply my theoretical knowledge in a practical way.” David Cruz Ramirez learned early the lessons of being resourceful and adaptable. And now, his translation skills and organizing experience are broadening the reach of Columinate. Cruz, bilingual from childhood, was born in Mexico City, raised in northern California, and loves to travel. When I caught up with him to interview for this article, he was in his sister’s smoothie shop and buying the warm clothes he needed to take his dad for a birthday trip to Anchorage, Alaska.

Board Self-Monitoring: Replacing Surveys with Discussion

By Mark Thorne|2023-05-05T20:04:46-04:00December 29th, 2022|

At the Moscow Food Co-op, all C policies (Board Process) and D policies (Board-Management Relationship) are currently monitored using categorical surveys sent out to each board member with either a “How much do you agree with the following statement?” scale or, “With this sub-policy, is the board in compliance or not in compliance?” For each global policy and sub-policy, there is a comment option where a board member can express their thoughts and can explain why they answered as they did.

Co-op Cafe Supports DEI Work by Weaver Street Market Board

By Madeline Cochran|2023-05-05T20:04:54-04:00September 12th, 2022|

The 2022 series kicked off in May with invigorating conversations around how the cooperative principles could advance our commitment to a more equitable future. Co-op members from across the country joined these discussions and grappled with questions such as: Do we need an 8th cooperative principle aimed at equity and inclusion?

Cooperative Board Leadership Development: Mid-Year Report

By Mike Houston|2023-05-05T20:04:56-04:00August 22nd, 2022|

The Columinate Cooperative Board Leadership Development (CBLD) program provides annual board support that includes monthly consulting, facilitated board retreats, board training, and resource development. CBLD helps boards take advantage of their collective knowledge and talents, identify their annual goals, and connect with specific resources for their challenges of the moment. The program is run and staffed by industry professionals with experience and expertise in a variety of areas, and it can help to broaden the knowledge base each co-op has to draw upon to meet their goals.

Cultivating Awesome Marketing-Operations Communication

By Rebecca Torpie|2023-05-05T20:04:44-04:00March 21st, 2020|

Creating a harmonious working relationship requires buy-in, transparency, clear boundaries of accountability and an openness to having some fun!

Focus on Outreach During PR Crisis

By Patricia Cumbie|2023-05-05T20:25:55-04:00January 9th, 2019|

Nothing stings more than public criticism, and the longer it’s sustained, the more damaging it can be to an organization’s reputation. Especially when, despite everyone’s best intentions, something goes wrong, or people are upset about something. In today’s wired world, the opportunities for people to share their impressions online have grown exponentially, sometimes amplifying negative word of mouth. It can easily become a chronic [...]

Marketing Planning that Cuts Through the Clutter

By Jeanie Wells|2023-05-05T20:27:05-04:00October 10th, 2018|

Retailers face lots of challenges, profit margins are small, inventory needs to turn, and the competition is fierce. Getting customers into the store and keeping them satisfied should be everyone’s focus to boost sales and enhance profitability. Retailers faced with flat or declining sales need to take a closer look at their marketing and customer service experience. Since food co-ops are owned by the [...]

Gain Sales and Impact from Great Storytelling

By Patricia Cumbie|2023-05-05T20:27:10-04:00August 3rd, 2018|

Local food is a powerful branding force in grocery retailing. The huge shift in mainstream consumer demand regarding fresh, healthful eating and a desire to know where food comes from has changed how food is marketed and merchandised. Concurrent with the rise of “local” food, online retailing has changed how people buy food. It’s not enough to say its geographic origin. It’s not enough [...]

Telling the Story of Local and Fresh

By Columinate|2023-05-05T20:05:13-04:00August 3rd, 2018|

For a long time, the Moscow Food Co-op had dreamed of “telling beautiful stories” about the co-op. They made the investment in 2015 to launch a co-op magazine called Rooted. Since then, their dreams have come true, and then some. The publication is full of attractive photography and great stories about the co-op, local producers, and the natural beauty of the area. Putting resources into it has really paid off—in good community PR and increased sales.

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