communication

Focus on Outreach During PR Crisis

By |2019-09-10T20:10:06-04:00January 9th, 2019|

Nothing stings more than public criticism, and the longer it’s sustained, the more damaging it can be to an organization’s reputation. Especially when, despite everyone’s best intentions, something goes wrong, or people are upset about something. In today’s wired world, the opportunities for people to share their impressions online have grown exponentially, sometimes amplifying negative word of mouth. It can easily become a chronic [...]

Marketing Planning that Cuts Through the Clutter

By |2019-09-10T20:10:50-04:00October 10th, 2018|

Retailers face lots of challenges, profit margins are small, inventory needs to turn, and the competition is fierce. Getting customers into the store and keeping them satisfied should be everyone’s focus to boost sales and enhance profitability. Retailers faced with flat or declining sales need to take a closer look at their marketing and customer service experience. Since food co-ops are owned by the [...]

Gain Sales and Impact from Great Storytelling

By |2019-09-09T15:41:11-04:00August 3rd, 2018|

Local food is a powerful branding force in grocery retailing. The huge shift in mainstream consumer demand regarding fresh, healthful eating and a desire to know where food comes from has changed how food is marketed and merchandised. Concurrent with the rise of “local” food, online retailing has changed how people buy food. It’s not enough to say its geographic origin. It’s not enough [...]

Telling the Story of Local and Fresh

By |2022-01-18T10:10:49-05:00August 3rd, 2018|

For a long time, the Moscow Food Co-op had dreamed of “telling beautiful stories” about the co-op. They made the investment in 2015 to launch a co-op magazine called Rooted. Since then, their dreams have come true, and then some. The publication is full of attractive photography and great stories about the co-op, local producers, and the natural beauty of the area. Putting resources into it has really paid off—in good community PR and increased sales.

Introducing Your Co-op to New Communities

By |2019-09-10T20:11:17-04:00July 12th, 2018|

Business introductions are a networking staple—and they run the gamut from the ho-hum ‘We are here to sell you something’ to the dynamic, ‘We love to support communities and make a difference in people’s lives.’ As co-ops continue to seek out ways to innovate, offer more goods and services, and reach out to new communities, it is worth the investment of time and resources [...]

Using Storytelling Techniques for Owner Linkage

By |2019-09-07T01:55:14-04:00January 11th, 2018|

Flatbush Food Co-op Brooklyn, New York Year founded: 1976 Number of members: 3,500 Member investment: $200 Number of employees: 70 Retail square footage: 8,000 The Flatbush Food Co-op has been in business as a trusted institution in Brooklyn since the 1970s, yet given the increasing competition, and with expansion a possibility, the co-op’s leadership believed there was more they could do to enhance how [...]

Telling the Board Story Through the Co-op Marketing Department

By |2019-09-07T01:06:31-04:00July 1st, 2017|

By Rebecca Torpie 190 May-June 2017 Co-op boards and marketing teams can be like two ships passing in the night. Chances are they’ve crossed paths during election season and annual meeting planning, but contact beyond that can be very limited. At many co-ops, neither the board nor the marketing team truly understands the other’s role or perspective, and this can lead to misunderstandings, haphazard planning [...]

Board Communication: Using the Board’s Unique Perspective to Increase Owner Engagement and Participation

By |2021-05-19T11:42:51-04:00March 17th, 2017|

There’s commonly a remarkable diversity among how the members of a co-op’s board of directors and how co-op staff see and understand the co-op. And the perception of the myriad owner members are as distinct and individual as the members themselves.  And yet each group is holding a unique piece of wisdom about the cooperative. This field guide offers boards tools and resources to [...]

Getting on the Train: Social media and co-op boards

By |2019-09-07T00:31:10-04:00September 7th, 2016|

By Holly Fearing 185 July-Aug 2016 Picture this: A person stands on the platform of a train station, and as a train passes through the station she flashes a bright message, hoping everyone on the train will see it. On a second train, as it passes to the next station there’s also a person inside each of the train cars giving the people in [...]

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