Competition Plus Innovation Equals Excellence
For many years GreenStar Natural Foods Market “peacefully coexisted” with its local competition in Ithaca, New York. As more conventional grocers are wooing the natural food consumer with convenience and price points, the pressure is on. Brandon Kane, the co-op’s general manager has responded with a focus on community, diversity, collaboration and efficient operations. “We want to overcome our elitist perception,” Kane said, as [...]