ends

Using Ends to Tell the Story

The author Stephen Covey made “begin with the end in mind” a famous touchstone with his book The 7 Habits of Highly Effective People. Beginning with the end in mind is “Habit #2.” Of all the habits he writes about, this one involves the most reflection, pushing the reader to consider whether what they are doing is by design or default. Habit #2 encourages [...]

Cooperative Ends, Impact, and Telling the Story

An individual member-owner or customer or vendor could probably describe how the co-op impacts their life: This is where I get the food that feeds my family. Or, I see all my friends here. Or, this is the center of my community. Or, I make my living by selling my products here. But how can the co-op describe the collective impact it has on [...]

Case Study: Telling the Co-op’s Story through the Ends

City Market Onion River Co-op Burlington, VT Year founded: 1973 Member investment: $200 equity Number of members: 10,000 Retail square feet: 12,000 Number of employees: 215 The City Market Onion River Co-op in Burlington, Vt. is a thriving downtown food co-op celebrating its 40th anniversary. It’s poised for growth and with a membership of 10,000 people has made a real impact during its history. [...]

Articulate Co-op Purpose and Meaning through Strategic Leadership

What would happen if everyone in a whole community understood their role in achieving a common purpose? It’s not hard to imagine that lots of really positive things could be accomplished, some of them beyond our wildest dreams. That’s why it is critical to the success of a cooperative that everyone has a role in determining the co-op’s future. One of the fundamental differences [...]

Wheatsville’s BIG Direction: Making the Ends Real

By Dan Gillotte, Rose Marie Klee 166 May-June 2013 In Austin, Texas, Wheatsville Co-op is taking a BIG Direction: "Business Is Good." Wheatsville's BIG Direction is the general manager's interpretation of our Ends -policies, which act as a powerful, multi-faceted expression of our strategic plan. The Wheatsville Ends policies are as follows: Wheatsville will be at the forefront of a transformed society that has: [...]

New in the CBLD Library: Ends to Ends Strategic Process – an Online Recorded Workshop

In a democratic organization like a cooperative, it is vital that the owners’ voices come through to the co-op leadership. In the Ends to Ends Strategic Process ORW, board members can learn how to effectively channel the values and voices of their owners to create Ends that not only reflect desires for their co-op, but also demonstrate how Ends are also part of the [...]

The Growth Roadway

By Art Sherwood 163 November-December 2012 Expansion and growth are on the minds of many cooperative board and management leaders. And this makes sense, since growing our cooperatives’ abilities to deliver on their organizational Ends is of critical strategic importance. It certainly was on our minds at Bloomingfoods Co-op (Bloomington, Ind.) this last year as we addressed growing to include a fourth store and [...]