With more than two decades of experience in wine, beer, and spirits, Columinate member-consultant Samuel Vandegrift regularly helps co-ops connect with customers and boost sales using everything from pricing strategies to in-store promotions and events. Sam has some key advice for what stores can do to bring joy and delight to their beverage departments.
Make the most of your holiday merchandising space this season to delight shoppers, create a lush and generous ambiance and optimize sales.
It’s not just you: building a successful wine program comes with a certain intimidation factor. The holiday season can amplify the pressure, and your co-op members probably feel it, too. “People who don’t purchase wine as often might want to buy wine for Thanksgiving, and not know where to start,” says Samuel Vandegrift, an industry veteran with two decades of experience.
Traditionally a time of community events and gathering together to celebrate the bounty of the season’s agricultural harvest, the Thanksgiving holiday is a great opportunity for food co-ops to stand out and highlight what they have to offer! Here are a few seasonal suggestions to help make your produce holiday season a success. Planning. Having the right amount of all the seasonal staples in [...]
