marketing

Analyzing Your Store’s Systems

By Mary Myers, Walden Swanson 042 September - October - 1992 This is the third in a series of articles based on Business Planning For Cooperatives, a manual published by Cooperative Development Services that provides step by step Instructions for writing business plans. This manual is based on the principles of systems analysis, which recommend an analysis of each of a retail co-op's key [...]

What Cost Ignorance?

By Mark Mulcahy 087 March - April - 2000 I once saw a bumper sticker that said, "If you think education is expensive, try ignorance". I believe we are at a point in our industry where we are about to find out just how costly ignorance can be. Why should this concerns us? Many traditionally conventional wholesalers and retailers are seeking to provide their [...]