Reaching the Co-op’s Owners
By Patricia Cumbie 179 July-August 2015 Food cooperatives have a special relationship with their owners and customers, but even the best relationships need to be continually nurtured and cultivated. In a rapidly changing marketplace, one in which skillful competitors can outstrip other grocers on price, convenience, and amenities, customer loyalty is king. And consumers these days are notoriously fickle. A generation ago, people [...]