Retail Basics: Managing Key Indicators
By Wendy Fanigan
Understanding Marketing Research
By Debbie Suassuna 149 July - August - 2010 In order to improve overall sales performance and compete effectively against other food stores, food co-ops can choose from several types of market research tools. Generally speaking, the results derived from implementing one of these research tools will enable a food co-op to employ two somewhat parallel marketing strategies— market segmentation and market differentiation. Differentiation [...]
Closing the ‘Gap’ – Using co-op data to achieve improved store performance
By Mel Braverman 126 September - October - 2006 Many cooperatives struggle to find appropriate operational benchmarks and to set challenging yet attainable goals. Without the use of external data to help them understand how the industry may be changing, they are left with their own historical performance data (if available) as the sole source from which to base their benchmarks and goals. While [...]