People join co-ops to be a part of a community with shared values, and to belong to an association that enhances their well-being. Their sense of belonging is reinforced and grows when the co-op meets their needs, when they feel included, and when they understand that the co-op also belongs to them! Check out this short video by Patricia Cumbie on this important aspect of participation (Co-op Cafe presentation, presented in Rochester, MN, March 2014).
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