Marketing Systems Revamp Lifts Sales
Ashland Food Co-op in Ashland, OR is a successful food co-op in an artsy university town that also draws a lot of year-round tourists. The co-op is especially known for its outreach and popularity in the community. Recently, they faced a dilemma about this very thing. What should the co-op do when their dynamic and long-term marketing director retired? What could the co-op do to build on that success in a rapidly changing market?
Training for soft skills
Yes, you can teach empathy, rapport and authenticity to your staff. Even those who join your staff with a high degree of these “soft skills” can still improve them through training. Brittany Baird is my [...]
Using Monitoring Reports to Ensure Organizational Alignment
The Board’s Job Creating board policies is no easy task. Clearly articulating the board’s expectations of a general manager takes a lot of energy and focus—so boards can justifiably congratulate themselves once they’ve written [...]
Generating Board and GM Efficiency through Monitoring
When Anne Carter came to Medford Food Co-op in Medford, Oregon, the startup co-op had been open for two years and was still establishing its operations and governance. Their internal situation was mirrored in the community-at-large. Medford was once a logging town, and the current 225,000 inhabitants were transitioning their economy to tourism and business services. That new dynamic, and a focus on health and sustainability, also led to the creation of the food co-op.
Gain Sales and Impact from Great Storytelling
Local food is a powerful branding force in grocery retailing. The huge shift in mainstream consumer demand regarding fresh, healthful eating and a desire to know where food comes from has changed how food is [...]
Telling the Story of Local and Fresh
For a long time, the Moscow Food Co-op had dreamed of “telling beautiful stories” about the co-op. They made the investment in 2015 to launch a co-op magazine called Rooted. Since then, their dreams have come true, and then some. The publication is full of attractive photography and great stories about the co-op, local producers, and the natural beauty of the area. Putting resources into it has really paid off—in good community PR and increased sales.
Using Marketing to Build Success: Making Cooperative Ownership and Governance Real
By Rebecca Torpie, Thane Joyal 196 May-June 2018 What does it mean to be an owner of a consumer cooperative? At the most fundamental level, cooperative ownership means that we are in business together. And for the [...]
Strengthening Co-op Elections: How Boards are Ensuring that Members Can Vote for Excellent Candidates
In her book Democracy’s Edge, Frances Moore Lappe makes a strong case that a healthy democracy is about much more than elections and voting. Even so, board elections are still a particularly important and visible [...]
Introducing Your Co-op to New Communities
Business introductions are a networking staple—and they run the gamut from the ho-hum ‘We are here to sell you something’ to the dynamic, ‘We love to support communities and make a difference in people’s lives.’ [...]
Weavers Way-Ambler Startup Merger Spurs Co-op Momentum
When the only grocery store in Ambler, Pennsylvania closed, it galvanized the town of 6,500 people into action. Rather than recreate the former grocery store’s approach to conventional retailing, though, they explored launching a food co-op that would focus on a variety of products, including natural and organic.