Rebating Superdividends to Members in the UK

Rebating Superdividends to Members in the UK

  |  January 30, 2006


West Midlands Co-operative Society (WM) and Oxford, Swindon & Gloucester Co-operative Society (OSG) have recently merged to create the fourth largest co-operative society in the UK: The Midcounties Co-operative.

They currently operate co-operative funeral services, co-operative childcare, retail stores, travel agencies, post offices and Motorworld.
Superdividend has revolutionized the membership of The Midcounties Co-operative. Superdividend rebates members a share of the Society’s profits in relation to how much members spend and how much they get involved with the co-op.

A superdividend card enables members to earn points wherever and whenever they use the co-op. More points are rewarded for using co-op services tied to the mission of the cooperative, including purchasing Co-op Brand products and fair trade items.
Members can earn superdividend points in a number of different ways:

  • on purchases of goods and services in all trading groups
  • involvement as a member, e.g., attending the annual meeting or other events, voting, taking part in a members’ surve
  • convenience shopping—for multiple visits using the superdividend card, members will be awarded bonus points

These points are converted to vouchers twice a year, usually in May and November. The vouchers can be spent in any of the Society’s trading groups, or paid into the member’s share account. There is also an option to donate the dividend to charity.
For more information about the Midcounties Cooperative and their Superdividend program, go to

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