Membership Growth Strategies for Startups: Common Features of Success
By Ben Sandel 182 January-February 2016 Gaining members quickly and efficiently is a major hurdle for most startup co-ops. A co-op is selling a dream when it has no store, minimal (if any) staff, and, when organizing in areas that don’t have other food co-ops, no credible examples to refer to. This can make membership growth slow and painful. Nevertheless, some startups have had [...]