We Don’t Have to Create the Story, We are the Story
Bobby Sullivan, the general manager of French Broad Food Co-op has some clear and direct ideas about how co-ops can and must thrive amidst growing competition. The area of Asheville, North Carolina is an extremely competitive market for natural foods, and the co-op needed to step up its game. By focusing on excellent service and marketplace differentiation as a co-op, they are seeing rapid [...]