Don Moffitt

Don Moffitt

Don Moffitt

Pro formas, Feasibility & Project Development
Inside the Numbers LLC

Areas of Expertise:

  • Creating pro formas
  • Analyzing financial feasibility
  • Developing financial understanding
  • Mentoring on project management
  • Advising on new store development: real estate, design, construction, and equipment
  • Improving gross margins

When you’re looking for help on financial feasibility and project development, you need someone who provides both spreadsheets and guidance. I bring experience, education and knowledge to help you plan your project so that your co-op thrives.

— Don Moffitt


  • Pro forma for multiple clients, including startups and operating co-ops
  • Guidance for leasing or purchasing a site
  • Conference workshops for project development, finance, real estate and management
  • Financial literacy webinar series for National Co+op Grocers, produced with colleague Brittany Baird
  • On-site organizational readiness workshops for large capital projects with Bill Gessner
  • Durham Co-op Market: Project Manager for startup
  • Whole Foods Market: VP Store Development, Store Manager, Regional President
  • B.Architecture (professional degree), University of Texas, Austin
  • MBA, University of North Carolina, Chapel Hill

Don combined extensive experience in natural-food-store design, site selection, operations and management with excellent financial skills. He built strong relationships with key stakeholders through careful listening and close collaboration. He played a key role in site acquisition, pro forma development, community fundraising, lender relationships and equipment selection.

Leila Wolfrum, General Manager, Durham Co-op Market, Durham, N.C.

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