James Morrell

Operations, Leadership, and Team Solutions
Collaborative Ops, LLC

jamesmorrell@columinate.coop
802-355-1451

Author Articles

Areas of Expertise:

Cooperative solutions for people, organizations, and the food system
Operational improvement, staff training, and team-building
Fresh produce program development, systems, merchandising, training
Interim general manager solutions, general manager support, and leadership development
Locally focused food system development, procurement strategies, and category management
Staff engagement surveys, and talent development

Experience:

Managed merchandising and display refresh of produce departments that increased sales, productivity and customer engagement
Conducted department assessments of multi-store cooperatives, which identified areas of opportunity for growth, training and staff empowerment
Provided tools and support for increased productivity
Created new general manager coaching and support promoting organizational leadership, team-building and professional development
Developed staff trainings that support successful produce program operations and local food system development

James served as our interim general manager and paved the way for a successful general manager hire, and onboarding/transition process. James’s communication and work style is open, direct, respectful and frequently uplifting. James saw the potential we had, encouraged our development, and was a thorough interim general manager. His reset of our produce department also was a soaring success, helping turn around negative trending sales growth in that department, and giving a much-needed face-lift, as well as operational efficiencies and best practices in the fresh department. I would gladly work with James again and would count on his willingness to give 110% to any project we might embark on.

Matthew Epperson, Human Resources Manager, Daily Groceries Co-op

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