When natural and organic foods made their appearance in the grocery market over 20 years ago, most conventional grocery stores dabbled with selling them in their product lines. Fast forward to today, and now big box retailers, convenience stores and conventional grocers have taken a massive chunk of business from the natural food retailer market. In a market where Seven-Eleven sells seven times more bananas than Snickers bars, and 43 percent of natural foods are now sold at conventional grocers, this video demonstrates it is even more important for food co-ops to reach out. Terry Appleby, general manager at Hanover Consumer Cooperative Society, a food co-op in Hanover, New Hampshire, said, “A lot of people moving through those stores could be shoppers at our stores.”

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