Even though everyone may be on the same page as far as achieving sales goals, it’s no secret that sometimes there’s friction between a co-op’s marketing department and department or operations managers. Creating a harmonious working relationship requires buy-in, transparency, clear boundaries of accountability and an openness to having some fun!

Learn a few tips from marketing and communications consultant Rebecca Torpie and co-op retail support consultant Wynston Estis on how to develop great marketing-operations relationships that result in successful promotions, smooth and efficient systems and happy, satisfied employees.